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In 2018, the Supreme Court ruling changed the game for e-commerce sellers, eliminating the need for a physical presence in a state for sales tax collection. Kintsugi, a San Francisco-based company, offers a solution to automate sales tax calculations and filings. Using AI technology, Kintsugi identifies where companies are liable to pay sales tax, registers them in the correct states, and automates the process to ensure compliance.
Kintsugi recently raised $10 million in funding and doubled its valuation to $80 million. The company’s co-founder and CEO, Pujun Bhatnagar, saw an opportunity in the sales tax space following the Supreme Court ruling. He and his team spent time manually calculating sales tax to understand the pain points before developing an algorithm to streamline the process.
The company, founded in 2022, has seen rapid growth, attracting over 1,100 users and generating $1 million in revenue. Competitors like Anrok and CereTax also aim to modernize sales tax compliance, but Kintsugi stands out with its customer-friendly approach, offering a free trial and transparent pricing.
Kintsugi’s focus on customer experience and innovative technology has driven its success. The company plans to use its recent funding to further enhance its platform and expand into new markets like Canada and Europe. Bhatnagar emphasized Kintsugi’s commitment to providing value to customers and simplifying the sales tax process.
