Discord is testing a new virtual reward system called “Orbs” to boost engagement with interactive ads. Users can earn Orbs by completing Quests, incentivized by advertisers with virtual items. This move aims to show partners that Discord can offer a scalable ad business, potentially ahead of a rumored IPO. Last month, the company’s senior VP highlighted Quests’ success, with plans to expand to mobile devices soon. Orbs may entice non-subscribers to try Nitro, as they can earn credits through the new system. The experiment is currently rolling out to a small group of users and will expand globally in the near future.
