Reddit is focusing on international markets like the U.K., India, Brazil, and the Philippines to grow its user base. With over half of its users located outside the U.S., the company’s COO, Jen Wong, highlighted India as a rapidly growing market, with a focus on topics like cricket and Bollywood. CEO Steve Huffman announced plans to expand translation efforts to over 30 countries by 2025, with the U.S. still accounting for 83% of Reddit’s revenue. Wong mentioned plans to expand local advertising to other countries.
